NRS Insights Blog · Topic

Pricing & Promotion

Elasticity, promo lift, and shelf inflation — what a price move actually did to units and dollars.

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Pricing & Promotion

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Pricing & Promotion
Price thresholds: what happens at round-number prices

Price thresholds are points where a price change seems to move sales more than expected. How to study them in scan data without fooling yourself.

Jul 11, 20264 min read
Pricing & Promotion
The post-promotion dip: reading what happens after a deal

The post promotion dip is the sales slump that can follow a deal. How to measure it against a baseline and what it means for promo planning.

Jul 10, 20264 min read
Pricing & Promotion
Price gap analysis: your brand against the category

Price gap analysis compares your unit price with the category and key rivals over time. How to set it up and what a widening gap tells you.

Jul 8, 20264 min read
Pricing & Promotion
Price, volume, and mix: decomposing a sales change

Price volume mix analysis splits a sales change into what came from price, units and product mix. A worked hypothetical shows each step.

Jun 26, 20264 min read
Pricing & Promotion
Unit price analysis: reading prices across pack sizes

Unit price analysis converts shelf prices to a common measure so you can compare pack sizes fairly and see how a category's prices are built.

Jun 24, 20264 min read
Pricing & Promotion
Elasticity estimates and the confidence they deserve

An elasticity is a modelled number with a wide range. What it means, what corrupts it, and how to use one responsibly.

Apr 29, 20265 min read
Pricing & Promotion
Price gaps and the competitive set

A price gap is only meaningful against a defined competitive set. How gaps are measured, what they predict, and where they mislead.

Apr 27, 20265 min read
Pricing & Promotion
Why "average price" is three different numbers

Average price can mean price per unit, price per volume, or a weighted market average. They move independently and mean different things.

Feb 28, 20264 min read
Pricing & Promotion
Pricing power: what repeat purchase behavior tells you

How repeat purchase behavior reveals CPG pricing power, and how scan data from independent stores shows whether volume survives a price increase.

Jan 16, 20265 min read
Pricing & Promotion
Shelf inflation measurement: a methodology primer

Shelf inflation measurement explained: matched items, mix effects, pack-size changes, and why average price is not the same thing as inflation.

Dec 27, 20255 min read
Pricing & Promotion
Trade promotion in independent stores vs. chains

Trade promotion in independent stores works differently than in chains: funds travel through distributors, execution varies, and scan data shows both.

Dec 12, 20255 min read
Pricing & Promotion
Promo vs. everyday pricing: separating the two in data

Promo vs everyday pricing: why blended average price misleads, and how to separate base price from deal price in retail scan data.

Dec 5, 20255 min read
Pricing & Promotion
Measuring promotion effectiveness: did the deal work?

A practical guide to measuring promotion effectiveness: build a clean baseline, measure lift in units and dollars, and check the weeks around the deal.

Dec 3, 20255 min read
Pricing & Promotion
Using scan data to understand price sensitivity

Price elasticity from scan data: how unit movement at different price points reveals sensitivity, and the confounders that ruin a careless read.

Nov 24, 20255 min read

Pricing & Promotion

All topics

Pricing & Promotion

Price thresholds: what happens at round-number prices

The post-promotion dip: reading what happens after a deal

Price gap analysis: your brand against the category

Price, volume, and mix: decomposing a sales change

Unit price analysis: reading prices across pack sizes

Elasticity estimates and the confidence they deserve

Price gaps and the competitive set

Why "average price" is three different numbers

Pricing power: what repeat purchase behavior tells you

Shelf inflation measurement: a methodology primer

Trade promotion in independent stores vs. chains

Promo vs. everyday pricing: separating the two in data

Measuring promotion effectiveness: did the deal work?

Using scan data to understand price sensitivity