NRS Insights Blog · Topic

Pricing & Promotion

Elasticity, promo lift, and shelf inflation — what a price move actually did to units and dollars.

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Jul 10, 2026
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Pricing & Promotion

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Pricing & Promotion
Pricing power: what repeat purchase behavior tells you

How repeat purchase behavior reveals CPG pricing power, and how scan data from independent stores shows whether volume survives a price increase.

Jul 10, 20264 min read
Pricing & Promotion
Shelf inflation measurement: a methodology primer

Shelf inflation measurement explained: matched items, mix effects, pack-size changes, and why average price is not the same thing as inflation.

Jun 20, 20264 min read
Pricing & Promotion
Trade promotion in independent stores vs. chains

Trade promotion in independent stores works differently than in chains: funds travel through distributors, execution varies, and scan data shows both.

Jun 5, 20264 min read
Pricing & Promotion
Promo vs. everyday pricing: separating the two in data

Promo vs everyday pricing: why blended average price misleads, and how to separate base price from deal price in retail scan data.

May 29, 20264 min read
Pricing & Promotion
Measuring promotion effectiveness: did the deal work?

A practical guide to measuring promotion effectiveness: build a clean baseline, measure lift in units and dollars, and check the weeks around the deal.

May 27, 20264 min read
Pricing & Promotion
Using scan data to understand price sensitivity

Price elasticity from scan data: how unit movement at different price points reveals sensitivity, and the confounders that ruin a careless read.

May 18, 20264 min read